I'm a freelance digital product builder
I write and capture trends
and I take the occassional photograph
welcome to my playground, happy exploring
The Apple Car that was
Apple’s new CarPlay hints at its true vision: not building cars, but owning the interaction between driver and machine.
last Monday
The decline of gaming consoles
Consoles are losing their edge. As phones and portables close the gap, what’s left for the console to offer? And for how long?
4 Jan
The fleeting nature of tech
Tech moves fast. Its value fades quickly after launch, replaced by the next big thing. Yet some products, like the Macintosh or iPhone, gain value again—not for utility, but for what they represent.
21 December 2024
Most software isn’t a tech problem
Most software doesn’t fail because of bad code. It fails because the problem wasn’t understood. Good software starts with clarity: knowing what you want and translating it into actionable steps.
7 December 2024
A glimpse into the future of commercials
While the internet critiqued Coca Cola's AI-generated Christmas commercial for its imperfections, they missed the bigger picture: we're witnessing the birth of personalized, story-rich video advertising.
23 November 2024
The rise of integrated tech and the decline of platforms
Platforms ruled the past, connecting people and transactions. But integrated tech is the future—a seamless loop of services enhancing each other. Europe risks missing out if it doesn’t adapt.
12 October 2024
The agency model is under pressure
Agencies face disruption from AI, in-housing, and freelancers. Can they adapt with creativity, specialization, and new models?
31 August 2024
Bandit’s brilliant marketing reframe
Bandit’s unmarked apparel gave successful Olympic athletes a chance to signal they were open to new sponsorships, flipping the traditional model on its head and building deep brand loyalty in the process.
17 August 2024
The leadership miracle inside IBM
Inside IBM, a maverick team built the first PC, defying the corporate machine.
10 August 2024
Think! Make? Perfect.
Creating is an infinite loop of thinking, making, perfecting.
27 July 2024
Europe, don’t regulate yourself to the dark ages
The EU prides itself on being the global shepherd of big tech. The reasoning is that European regulations make technologies and products worldwide better, safer, and fairer. But reasoning is based on the assumption that there is one technology used for all products worldwide. But what if this
13 July 2024
Sudoku strategy
Crafting strategy is like solving a sudoku. The objective is to mindfully and correctly place the numbers at the beginning, so that the rest will fill in itself
22 June 2024
The problem-solution paradox
I'm in love with solving problems. From one to the next. But what do you do when you have a solution already? Redefine, reconnect with the problem.
8 June 2024
The human-machine paradox
The Human-Machine Paradox reveals our struggle: we build machines for efficiency but crave human connection. The answer lies in balance—integrating empathy with digital convenience.
25 May 2024
The AI illusion
Artificial intelligence as a new technology has captured our imaginations, made us marvel and dream. But AI as a magician, and AI as a technology, are two very different things.
20 April 2024