The search for content business model

The internet is content. Hyper-personalized, hyper-niche. Newsletters, YouTube videos, TikTok clips, blogs, Instagram photos. All produced by people. Sometimes solo creators, sometimes full-blown production teams.

For some, content is a business model. A lead-generator for businesses. An active income stream for influencers. Despite the rise of 'influencer' as a job, “content” remains a flaky business model.

Because who is really the owner of content? And how do you monetise it? Creators and platforms alike, struggle to mature. Struggle to monetise effectively.

Newsletters made a comeback as young people re-embraced email. Substack is rising, building revenue models for writers and now for video creators. YouTube ramps up ads and revenues for creators. And also TikTok faces content creator earning issues.

There’s no solid infrastructure for content monetization. The search continues.