Not just giving answers, but completing actions.
Like a search engine that doesn’t just find flights, but books them. Or a chatbot that doesn’t just answer, but organizes your trip. Perplexity hints at this shift.
It combines AI with clean, actionable design.
A great user experience is essential here—minimal effort, maximum clarity. The real challenge?
Figuring out how to monetize this simplicity.
Ads ruin UX. Subscriptions limit access. Whoever cracks this will define the next wave of platforms.