The illusion of data perfectionism

Gym memberships sell a dream.

You want to be lean, strong, and fit. It’s that aspiration that makes you sign up.

Fitness trackers tap into the same desire. They promise more data, better insights—like that will somehow make you better at fitness. More information on sleep, heart variability, energy levels.

Whoop does this well. So does Apple Watch. They keep adding more sensors, more metrics, every year.

But this data completeness is an illusion.

In business, the same thing happens. BI dashboards pile on more charts, more KPIs. All in the name of deeper insights.

But insights aren’t what get results.

It’s action.

Getting off your chair and working out. Making the decision to start. Stop waiting for perfect data to motivate you.

Because it never will.