Speak your clients’ language

Specialists often bombard clients with jargon. The intention is to create understanding and collaboration. But really, it’s asking the client to sit in the specialist’s seat.

A client will never be as precise in diagnosing the problem as the expert.

Instead of teaching the client the specialist’s language, speak the language of the client. Always start there. Like a doctor diagnosing symptoms based on what the patient can describe. You don’t expect perfect medical vocabulary from them.

So why expect it from your clients?