Service business toolmaking

Pixar produces movies. But to make those movies, they produce tools. Tools for animation, rendering, shading, texturing.

Tools made and adapted specifically for the film they’re envisioning to make.

Guerilla, with their game Horizon Zero Dawn, also makes their own gaming engine. Tools for creating levels, rendering open worlds, and getting the control feel just right.

Tools made and adapted specifically for the game they’re envisioning to make.

I believe with the rapid adoption of AI, professional service businesses will have to adopt a very similar mindset. Those who can create the tools that allow them to have unique ‘service’, with a unique efficiency, are the ones that win.

No longer can you rely solely on the brilliance of hourly invoiced experts. You need to empower those experts. Not merely by serving good coffee. But by enabling them to build tools around their expertise and services.