I'm Stijn Bakker

Hi, I’m Stijn Bakker. I’m a creative strategist and spare-time philosopher with a fascination for big ideas and the power of language. My job is to think about the big strategic picture of enabling technology within organizations, and to bring it back to earth through storytelling. I craft the narratives that get the right people to say “aha”, so that complex projects can move forward. PowerPoint-slides, videos, product-design and software programs are just a byproduct of what I do.

I’m currently with KLM, partnering together with BCG to develop the next era of airline operations. Enabled by a magic combination of artificial intelligence, human-centred design and co-creation, we build the technology that reshapes the functioning of the entire organisation.

I live in the future, and I’m proud to be building it.

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Professional experience

Associate Consultant
at KLM | Boston Consulting Group
October 2018 – present

I joined KLM as a strategy consultant, supporting the department Operations Decision Support in scaling up from around 40 to more than 100 employees.

Remarkable projects:

  • Full-stack developer on KLM product development portfolio tool (August 2019)
  • Creative Director in production of Augmented Reality game for demonstration purposes (March 2019)
  • Consultant in the design and implementation of new organisational structure and management processes

Graduate Intern
at KLM | Boston Consulting Group
April 2018 – October 2018

I wrote my Master-thesis on self-steering teams at KLM, while simultaneously working as an intern on various internal projects. Immediately after finishing my thesis, I continued this work, joining the company as an Associate Consultant

Remarkable projects:

  • Author of thesis on organisational design required for implementing self-steering teams (October 2018)
  • Creative lead on production of marketing video announcing the partnership between KLM and Boston Consulting Group (June 2019)
  • Coach/teacher in giving workshops on visual thinking and sketching to non-designers and engineers (July 2018)

Co-founder and strategist
Groen Agency
September 2017 – September 2018

As a side-project me and 3 friends set up a small consulting company, aiming to apply creative strategic thinking to small and large companies

Remarkable projects:

  • Lead on designing and facilitating 3 creative sessions at KLM, each with 80 participants

Student assistant at various courses
TU Delft
September 2017 – July 2018

  • Course moderator for online course: Introduction to Strategic Design (Coursera)
  • Teaching assistant for accounting course: New Product Economics (MSc)
  • Research assistant for PhD thesis on Employee Engagement

Strategy & Project Management Trainee
Pezy Group (Design Studio Amsterdam)
January 2016 – July 2016

  • Junior product designer on projects for Nivea
  • Strategy and branding trainee on projects for various start-ups
  • Project management trainee on various projects throughout the agency to support creatives in creating structure

Junior Designer
Good Hotel London
March 2015 – November 2015

  • Junior designer and assistant to Remko Verhaagen (art director) and Sikko Valk (lead designer) on conceptualization and building of interior design for Good Hotel London

Design Engineering Intern
VanBerlo (Delft)
September 2014 – January 2015

  • Hardware Engineering intern on projects for various corporates and startups
  • Engineer on development of a new heatsink and enclosure for professional graphics card

Lead Producer
Het Concert – Pascal College
September 2008 – April 2013

  • Lead producer, for 5 years, of my former high school concert. Creative lead in designing and executing the show
  • Part-time music coach to prepare bands and individual musicians for the annual concert

Management Assistant
Flens BV
January 2012 – July 2012

  • Management assistant to administration and director of furniture factory Flens BV
  • Part-time factory technician in maintenance of CNC machines and design and development of small tools

Various side-jobs
September 2008 – July 2016

  • Freelance stage manager and audio technician for live events and festivals (5 years)
  • Logistic employee at IKEA
  • Waiter at local bakery
  • Design Intern at Erik Bakker & Dave Keune Ontwerp
  • News paper deliverer at NRC, Volkskrant, Trouw (3 years)


Masters Degree in Engineering
Master Program: Strategic Product Design
University: Delft University of Technology
September 2016 – October 2018

Average: 8 out of 10

Remarkable projects:

  • KLM: Master thesis on organisational design for self-steering teams
  • Ford: Strategic exploration and roadmap for implementing autonomous goods delivery, presented to sr. management on January 2017
  • DHL: Guerrilla marketing campaign to activate users and highlight the innovative and sustainability efforts of DHL
  • KLM: In-depth analysis of customer journey
  • Short cases: PwC, Bunq, NS, Deloitte, IDEO, HarmanKardon

Bachelor Degree in Industrial Design
Bachelor Program: Industrial Design Engineering
University: Delft University of Technology
September 2012 – November 2015

Average: 8 out of 10

Remarkable accomplishments:

  • Internship at Hollands’ leading design agency VanBerlo
  • Tutorship by Remko Verhaagen
  • Part-time job as designer at Good Hotel London


Key skills:

  • Project management: planning, stakeholder management, team motivation
  • Strategic communications: copywriting, consulting deck design, pitch deck design
  • Creative problem-solving
  • Service & strategy design
  • Front-end development

Complementary skills:

  • Graphic design: Adobe creative suite, Sketch, Infinity Suite
  • 3D animation and rendering: Rhino3D, Cinema4D, Keyshot
  • Programming: HTML+CSS, Javascript (React, MongoDB), Python, Arduino
  • CAD design: Solidworks (B class surface modelling)
  • Other:
    • Creative facilitation
    • Copywriting
    • Contextmapping
    • Strategic analysis
    • Strategic roadmapping
    • Organisational design