Product information authorities

More and more, we search for products on platforms like Amazon.

We don’t just shop there. We compare reviews. We check specs. We search for alternatives.

Amazon has become an authority for product information.

This didn’t happen overnight.

The first wave of e-commerce was simple—basic shops selling products. Then, reviews appeared on external sites. Later, reviews were added directly to those shops. Now, platforms like Amazon combine everything.

These platforms aren’t just selling. They are curating information. For books, thermos cups, or any everyday item, Amazon becomes the default authority.

Why? Because whether we like it or not, we trust the reviews. We trust, due to its sheer size, that the reviews will give an accurate image. And Amazon has the tech—and the capital—to ensure those reviews are real.

In doing so, they’ve become the ultimate product information authority.

And naturally, the easiest place to order.