Price finding strategy

Pricing is tricky. Too high and no one buys. Too low and no one believes in what you’re selling.

But there’s a way to narrow it down. Ask four simple questions to your customers:

1. At what price is this so cheap, you wouldn’t believe it’s possible?
2. At what price is this so expensive, you wouldn’t even consider it?
3. At what price would this feel like a great deal?
4. At what price is this almost out of reach, but you’d still buy it?

Giving you a range for the pricing of your product or service.