Pricing is tricky. Too high and no one buys. Too low and no one believes in what you’re selling.
But there’s a way to narrow it down. Ask four simple questions to your customers:
- At what price is this so cheap, you wouldn’t believe it’s possible?
- At what price is this so expensive, you wouldn’t even consider it?
- At what price would this feel like a great deal?
- At what price is this almost out of reach, but you’d still buy it?
Giving you a range for the pricing of your product or service.