The word 'platform' is everywhere.
A platform should mean a medium for transactions. A marketplace where supply meets demand. A bridge for money, information, work, or other exchanges.
But today, everything digital is called a platform. Apps, servers, hosting, business models, entire systems—all lumped under the same label.
This inflation blurs clarity. Instead of discussing specific strategies or business models, we talk about 'building a digital platform.'
It dilutes meaning. Like 'digital transformation' before it, 'platform' risks becoming another hollow buzzword.