Summarising what McKinsey’s report on the 18 future arenas of competition:
| Growth Market | Reason for Growth | Key Opportunities |
| ---------------------------------------- | ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------- |
| E-commerce | Growth in digital channels and direct fulfillment | Expanding global reach, improving supply chain efficiency, personalized customer experiences |
| Artificial Intelligence (AI) | Widespread AI adoption in software and services | AI-driven automation, predictive analytics, and personalized solutions |
| Cloud Services | Increasing demand for scalable, on-demand IT infrastructure | Building localized data centers, optimizing cloud security, and developing multi-cloud solutions |
| Electric Vehicles (EVs) | Shift towards sustainable and green mobility | Scaling battery production, EV charging infrastructure, and innovation in autonomous EV technology |
| Digital Advertising | Rapid growth in digital platforms for targeted advertising | Developing new ad formats, leveraging AI for targeting, and entering underpenetrated markets |
| Semiconductors | Advances in AI and other technologies requiring powerful computing | Investing in R&D, chip customization, and diversifying supply chains |
| Shared Autonomous Vehicles | Emergence of autonomous technologies and ride-sharing models | Developing AV ecosystems, partnerships with cities, and innovating vehicle design |
| Space | Increasing commercialization of space technology | Satellite deployment, space tourism, and advanced research platforms |
| Cybersecurity | Rising digital threats and critical need for robust system protection | AI-based threat detection, managed security services, and regulatory compliance support |
| Batteries | Growth in EVs and energy storage solutions | Innovations in battery materials, recycling technology, and integration into the power grid |
| Modular Construction | Demand for faster, cost-effective construction | Prefabrication technology, automation in assembly, and eco-friendly materials |
| Streaming Video | Rise in digital entertainment consumption | Regional content creation, immersive experiences, and advanced content delivery |
| Video Games | Growth in gaming as a major entertainment medium | Development of AAA games, expansion of eSports, and cross-platform experiences |
| Robotics | Advances in automation for industrial and consumer use | Service robots, warehouse automation, and healthcare robotics |
| Industrial and Consumer Biotech | Biotechnology solutions for agriculture, health, and sustainability | Development of bio-based materials, alternative proteins, and precision medicine |
| Future Air Mobility | Demand for urban air transport and electric vertical takeoff vehicles (eVTOLs) | Urban air mobility networks, eVTOL manufacturing, and regulatory frameworks |
| Drugs for Obesity and Related Conditions | Rising global obesity rates and advancements in effective treatments | GLP-1 drugs, lifestyle health solutions, and metabolic condition therapies |
| Nuclear Fission Power Plants | Growing interest in clean and scalable energy | Small modular reactors, advanced reactor technologies, and international collaborations |