What is luxury digital?

Luxury stuff is usually concrete.

Apple says about the new iPad, "impossibly thin."
"Impossibly powerful" would have been too abstract.

But thin you can feel.
You notice it instantly.

And implicitly,
a thing you can feel, see, appreciate,
implies craftsmanship.

Luxury products set themselves apart from the rest in three ways
Better taste
Better materials
Better craft

These are things that are tangible
The ticking of a watch
The stitching of a bag
The impossible thinness of the iPad

But what would digital luxury mean, in all this?

Luxury, when it is not about hardware, but software?