Hero ingredients

Some ingredients are marketed as the key to a great meal. Bertolli olive oil. Parmigiano cheese. The ads tell us: this is the magic touch. This is all you need.

But it’s not.

A brilliant meal doesn’t hinge on one special ingredient. It’s the balance. The combination. The skill of the cook that brings everything together.

The same is true in IT development. SaaS products are sold as if they’ll save your business. Netsuite, CommerceTools, Shopify, Stripe, Adyen. These are tools, enablers.

But they’re not the secret ingredient.

Success comes from how you configure and combine these tools. How you make them work for your business. It’s the craft behind the scenes that matters most.