European cloud trend

There’s a common complaint about Europe lacking its own cloud infrastructure.

But that’s not quite true.

Services like Hetzner have long been developer favorites. And now, Lidl’s parent company is making waves in cloud computing.

Their IT unit, Schwarz Digits, is challenging AWS in Europe. Offering services and grabbing big clients like SAP and Bayern Munich. This isn’t just a grocery store cloud—it's serious competition.

The rise of sovereign European cloud providers is more than a trend. It’s happening now.