Dominating from the start

Zalando and About You didn’t grow like typical startups.

They didn’t start small, testing the waters, trying to find a fit. They were just suddenly there.

From day one, they had a proven strategy: offer a massive product range, great prices, and top-tier delivery. Outdo the competition by overdelivering in every area. And outspend them on marketing.

E-commerce wasn’t new. The model was already clear.

These companies started huge. Backed by serious cash. Investors were confident from the start. This wasn’t a test—this was an all-in bet. Outspend or be drowned.