Co-created brilliance

People want brilliance to come from them.
Especially executives. They believe strategy should come from the top. Not from outside advisors.
But brilliance can’t be forced.

It has to be evoked.

Involving them in the process is key. Facilitate conversations. Reflect their ideas. Let them see themselves in the strategy.

Because strategy isn’t made in isolation. It’s co-created. When they own it, brilliance happens.