Hi, I'm Stijn

Don't forget to draft a problem statement and brief before starting

Branding is about designing meaning. A tool elevate what is, to what it could become. And with that, a tool binds a shared identity. For startups, businesses and teams. Thus becoming a self-fulfilling prophecy.

Engineers, adept with images and numbers, often overlook the power of words. Yet, to effect change, ideas must be communicated convincingly. Storytelling frames concepts, engaging emotions alongside logic for impactful presentations.

"Producting" is different from prototyping. "Producting" is about creating ever tighter constraints, and allowing a value and method of consistently delivering that value, to emerge.

I write to think, to capture snippets of thought. I publish to concretise, to become clearer, and to create a record of how my thinking and observations evolve over time

I used to take pride in complexity. I still do. But i take more pride in simplifying complex situations. Bringing calmth and action, and a feeling of satisfaction

I phrase, I architect, I design. Those are three modes of thinking I try and adopt, for basically every problem I want to tackle.

Artificial intelligence as a new technology has captured our imaginations, made us marvel and dream. But AI as a magician, and AI as a technology, are two very different things.

I describe four language we speak. Not to communicate amongst each other. But to provide the grammar of our thinking