I'm a product person. I love software engineering, equally product design and business strategy. Trained as a designer I look at product, tech, business and marketing as a coherent whole. Even techies ought to do that, I believe.

I played a key role in building first AI tooling in operations for KLM Royal Dutch Airlines. I was (freelance) strategist and tech lead for various startups and commerce businesses. And I’m currently a freelance fractional CTO while building my own startup.

I occasionally note down observations and thoughts, and even more occasionally take photographs with my trusty old Olympus.

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