I'm Stijn Bakker

I’m Stijn Bakker. I’m a Design Strategist, with a background in design and engineering. I love working on short-term projects in tech and innovations. I’m at my best when I can continuously switch between the roles of designer, engineer, strategist and project manager. These are the four boxes that fit me best.

Currently, I’m working as an Associate Consultant at KLM. My job is to support the partnership between KLM and the Boston Consulting Group. Taking a helicopter view of the organisation, I support strategic decision making, combined with storytelling to bring it back to earth. I craft the narratives that get the right people to say “aha”, so that the project can move forward. PowerPoint-slides are just a byproduct.

Professional experience

Associate Consultant
at KLM | Boston Consulting Group
October 2018 – present

Solidyfying the work I did as an intern at KLM, I joined the company officially as a consultant in October of 2018. As a strategy consultant my job was to support the entire department in scaling up and professionalizing.

Remarkable projects:

Organisational redesign of the department. Implementing the recommendations of my Masters thesis into an organisational redesign of the company, and dealing with all of the practical implications of the implementation of this design. Role: Consultant

Augmented Reality experience for ‘100 years aviation’ celebration. Intensive projects of 1 month in which an Augmented Reality experience was conceptualized, designed and developed for the ‘100 Years Aviation’ exhibition in Eye Museum Amsterdam. Role: Creative Lead

Setting up portfolio management for new product development in KLM Operations. Designing and implementing a new governance structure to monitor and manage new product development. Role: Supporting Consultant

Graduate Intern
at KLM | Boston Consulting Group
April 2018 – October 2018

I wrote my Master-thesis on self-steering teams at KLM, while simultaneously working as an intern on various internal projects. Immediately after finishing my thesis, I continued this work, joining the company as an Associate Consultant

Remarkable projects:

BCG | KLM Announcement video: In just 8 days; writing, conceptualizing, producing and finalizing a professional 2,5 minute announcement video, to be showcased and send to airline executives around the world. Role: Creative Lead

Sketchnoting workshops: as a designer I tend to use sketching to think. In an attempt to make my non-design colleagues to understand, I organized a very popular series of workshops teaching them to take visual notes. Role: Teacher.


MSc Strategic Product Design
Delft University of Technology
September 2016 – October 2018

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